Privacy Policy

What CALIA Collects When You Visit Our Athletic Apparel Site

At CALIA, we collect certain information to operate our women’s athletic apparel site and improve your experience. The information we gather includes:

Information you provide directly: When you submit a contact form or subscribe to CALIA communications, we collect your name and email address.

Information collected automatically: When you browse our site, we automatically collect device type, browser type, operating system, IP address, approximate geographic location, pages visited, time spent on site, and referral source. This data is collected through cookies and analytics tools.

Information from third parties: We receive affiliate tracking data from Amazon Associates when you make a qualifying purchase through our links. We also receive aggregated analytics data from Google Analytics to understand site traffic and user behavior.

How CALIA Uses Your Information

CALIA uses the information we collect to:

• Operate and continuously improve our women’s activewear site
• Respond to your questions and inquiries about our athletic apparel
• Send you content and updates you’ve opted into receiving
• Analyze site traffic patterns and understand how visitors engage with our golf apparel, leggings, and other products
• Comply with legal obligations and maintain site security
• Prevent fraud and maintain the integrity of our platform
• Track affiliate referrals through the Amazon Associates Program

Cookies and Tracking on CALIA’s Activewear Platform

CALIA uses cookies and similar tracking technologies to enhance your experience and understand how our site performs. Here’s what we use:

Essential cookies: These cookies are required for basic site functionality. Without them, certain features of our athletic apparel site may not work properly.

Analytics cookies: We use Google Analytics to track how visitors interact with CALIA — which pages you visit, how long you stay, and where traffic originates. All analytics data is aggregated and anonymized.

Advertising cookies: As a participant in the Amazon Associates Program, Amazon uses cookies to attribute qualifying purchases of our featured women’s athletic apparel to our affiliate links.

You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect your ability to use certain features on our site.

How CALIA Shares Your Data

CALIA may share your information with:

• Service providers: Third-party companies that help us operate our women’s athletic apparel site, including web hosting providers and analytics platforms
• Amazon.com: As part of the Amazon Associates Program, we share data necessary to track affiliate referrals when you purchase featured activewear through our links
• Law enforcement and government authorities: When required by law, court order, or legal process
• Business acquirers: In the event CALIA is involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

CALIA does not sell your personal information to third parties for their marketing purposes.

Security Measures at CALIA

CALIA implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes SSL encryption for data transmission and secure storage practices.

However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information using industry-standard practices, we cannot guarantee absolute security.

Your Privacy Rights on CALIA’s Women’s Apparel Site

CALIA respects your privacy rights. Depending on your location, you may have the following rights:

All users:

• Access the personal information CALIA holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from CALIA
• Request restriction of how we process your data

GDPR rights (for EU/EEA residents):

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your information
• Right to withdraw consent at any time without affecting prior processing
• Right to lodge a complaint with your local data protection supervisory authority

CCPA/CPRA rights (for California residents):

• Know what personal information CALIA collects and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Limit the use of sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) rights:

Residents of Virginia, Colorado, Connecticut, and Utah have rights substantially similar to CCPA rights, including access, correction, deletion, data portability, and the ability to opt out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on this site. CALIA will respond to your request within 30–45 days. We may need to verify your identity before processing certain requests to protect your privacy.

CALIA and Children’s Privacy

CALIA’s women’s athletic apparel site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address below. We will promptly delete such information in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on CALIA

CALIA’s site contains links to Amazon.com and potentially other third-party websites where our featured women’s athletic apparel and accessories can be purchased.

CALIA is not responsible for the privacy practices, data handling, or content of any third-party sites. We encourage you to review the privacy policies of any external site you visit after leaving our platform.

International Data Transfers from CALIA

CALIA operates in the United States. If you access our women’s activewear site from outside the United States, your information may be transferred to, stored, and processed in the US.

We take steps to ensure that adequate protections are in place for such transfers, in compliance with applicable international data protection laws including GDPR for EU/EEA residents.

How Long CALIA Retains Your Data

CALIA retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions are typically retained for up to 12 months. Analytics data retention is governed by Google Analytics’ data retention policies. If you request deletion of your information, we will comply within the timeframes required by applicable law.

Email Communications from CALIA

If you subscribe to communications from CALIA, you will receive periodic emails about our women’s athletic apparel, new product launches, activewear trends, and exclusive content.

You may unsubscribe at any time by clicking the unsubscribe link included in every email, or by contacting us directly using the information below.

CALIA and Do Not Track Signals

Some web browsers transmit “Do Not Track” signals to websites. At this time, CALIA does not respond to Do Not Track signals or similar mechanisms.

We continue to collect information as described in this Privacy Policy. You can manage cookies through your browser settings as described in the Cookies section above.

Changes to CALIA’s Privacy Policy

CALIA may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.

We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice, such as through email or a prominent notice on our site.

Continued use of CALIA’s women’s athletic apparel site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

Contact CALIA About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or contact us about how CALIA handles your personal information, please reach out to us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about the disclosure of personal information to third parties for their direct marketing purposes.

To make such a request regarding CALIA’s practices, please contact us using the address provided above. We will respond to your request within the timeframe required by California law.

Consent

By using CALIA’s women’s athletic apparel site, you consent to the collection, use, and processing of your information as described in this Privacy Policy.

If you do not agree with the terms of this Privacy Policy, please do not use our site. Your continued use after any modifications indicates your acceptance of the updated policy.